CHANNELIERImportance of consumer insights for your FMCG brandAny organization, be it at a nascent stage or global, needs consumer insights to be relevant. Consumer insights are integral for…5 min read·Jan 29, 2021----
CHANNELIERLeveraging Technology for Intelligent Distribution Management of FMCG productsThe Indian FMCG market is the 4th largest in the country. And contributes to the Asia-Pacific segment, which dominates the industry in the…4 min read·Jan 7, 2021----
CHANNELIERHow to create a unique selling proposition for your FMCG brand?In perfect competition, where there is a large number of buyers, and sellers, it is important to pitch your brand in such a way that is…5 min read·Dec 22, 2020----
CHANNELIERWhy Indian Businesses Should Embrace Cloud Computing!Historically Indian businesses have lagged behind western counterparts in terms of technology usage. A primary reason for this has been…3 min read·Dec 17, 2020----
CHANNELIERAdvertising in FMCG SectorAdvertising is an integral aspect of any business or service. Small, or big, every business provider aims at capturing and engaging their…6 min read·Dec 16, 2020----
CHANNELIERHow Covid Has Changed the Consumer SpendingIn the golden words of Bill Gates: “Your most unhappy customers are your greatest source of learning”. Modern businesses look at customers…5 min read·Dec 14, 2020----
CHANNELIERHow Supply Chain is Growing the Indian Diary MarketWith 400 million liters of milk production (daily) and an estimated consumer demand for dairy products growing at a CAGR of 15–16%, the…3 min read·Dec 13, 2020----
CHANNELIERHow are FMCG Brands Changing Marketing Strategies Due To Covid19.They say “When the going gets tough, the tough get going”. As the world continues to fight the ongoing virus epidemic with unprecedented…4 min read·Dec 11, 2020----
CHANNELIERRise of New FMCG products Due to Covid-19Even as the nation attempts to get back on its feet after an unprecedented lockdown and deal with the subsequent economic impact, FMCG…4 min read·Dec 10, 2020----
CHANNELIERHow is Channelier Helping Partners Deal with Covid.As the pandemic hit India, many businesses — including Channelier — were faced with making swift decisions. By being grounded in a strong…4 min read·Dec 10, 2020----
